Are you looking for ways to breathe new life into your brand? Maybe you want to overhaul your current brand in favor of one that better represents your future direction. If that’s the case, customized signs are an awesome way to grab the attention of customers and get noticed.
Directing Customer Traffic with Custom Signs
In the same way that traffic signs tell us all where to go on the roads, customized signs can tell customers how they can go through your business to find the best deals.
Imagine California’s highways without any signs: complete chaos. Some would argue you can’t really improve rush hour traffic no matter what you do, and we’re sort of inclined to agree, but signs definitely don’t hurt.
Customers can benefit from your business’ signs just the same way. Your customers want to know where your business is located, how they can get in touch and why they should check you out.
You can fill your customers in with custom signs and even weather-resistant outdoor vinyl posters designed to grab attention. Friendly reminders in the form of flyers and door hangers also lets customers know that you’re thinking about them.
Custom signs shouldn’t be as invasive as “STOP” signs on the roads, and the fact that you can customize size, color, material and branding message means that you can keep things light, personal yet information for customers.
Giving Customers the Green Light
Although on the roads signs are meant to make you follow the rules, in the world of custom signs there aren’t many formal rules holding you back. You can get a look that sets you apart from the pack without diluting your message or spending a king’s ransom.
The ability of posters, flyers and professional letterhead to steer customer traffic to your business is actually a net profit generator over the long-term. In other words: this stuff really does pay for itself.
Unlike a lot of traffic signs, moreover, which are static and basically uninspired, you can take your signs up and down at will and create anything from an all-business, practical design to something truly original.
It’s kind of hard to imagine the same flexibility applying to signs on the interstate: paisley patterns, cartoon characters and seasonal greetings somehow don’t mesh with road signs directing your daily commute.
Getting customers’ attention or drumming up interest at a trade show, though, often rewards the most colorful performers. That’s why we offer posters in multiple sizes featuring life-like and vibrant inks to bring your message to life.
Custom Signs: Recap of the Benefits
Pop quiz: how do customized signs drive traffic to your business? Custom signs remind customers where they can find you – and the fact that you’re still around! – in a way that’s both informative and entertaining. Also custom signs give you:
- Huge Stylistic Possibility: You can send us your sketches or ideas. This gets the creative process going and enables our designers to start collaborating with your business and its future branding ideas.
- Personalization for Customers: Custom signs bring the message down to earth for customers and allow you to make more personal contact.
- Just the Facts Ma’am: Then again, you can keep your message short and sweet by directing customer traffic to your business without any fuss.
- Net Profit Generator: Custom signs drive traffic and sales for your business and give customers a reminder to keep in touch.
If this sounds intriguing to you, follow the link to get a quote or upload your latest idea.
Frequently Asked Questions
1. How can custom signs help improve my brand’s visibility?
Custom signs are an effective way to grab attention and create brand awareness. By using vibrant colors, unique designs, and personalized messages, these signs allow your business to stand out, making it easier for customers to locate and engage with you. In fact, 60% of consumers say they’ve been deterred from entering a business due to poor signage, highlighting the importance of clear and engaging signs.
2. Can custom signs direct customer traffic within my business?
Yes! Just like traffic signs help drivers navigate, custom signs guide customers through your store or business premises. Whether directing customers to the best deals, exits, or checkout areas, these signs enhance the shopping experience and prevent confusion. A well-placed sign can even encourage customers to explore more areas, increasing the chances of additional purchases.
3. Are custom signs cost-effective for long-term advertising?
Absolutely. Custom signs are a net profit generator over time. They provide continuous exposure without recurring advertising costs. Whether it’s a storefront sign or a trade show banner, custom signage ensures your brand stays visible and relevant. Businesses report that well-designed signs can lead to a 7% increase in sales, making them a valuable long-term investment.
4. What are the benefits of weather-resistant outdoor vinyl posters?
Weather-resistant outdoor vinyl posters are designed to withstand the elements, making them ideal for outdoor advertising. They are durable, fade-resistant, and retain their vibrant colors, even in harsh weather conditions. Vinyl posters typically last 3-5 years without showing signs of wear, offering a reliable way to advertise your brand.
5. How customizable are business signs in terms of design and material?
Custom signs offer huge stylistic possibilities, allowing businesses to choose the size, color, material, and design that best suits their brand. From vinyl to metal and everything in between, you can create signs that reflect your business’s personality while conveying essential information in a visually appealing way.
6. How can posters and flyers enhance customer engagement?
Posters and flyers are great for driving customer engagement. By using eye-catching designs and concise messaging, these marketing tools capture attention and prompt customers to take action. Statistics show that 76% of people recall the signage of a business they’ve passed, demonstrating the impact that well-placed posters and flyers can have.
7. Can I remove custom signs easily if I need to update my branding?
Yes, custom signs—especially vinyl decals and posters—are easy to install and remove. This flexibility allows businesses to update their branding or promotions without much hassle. Unlike permanent signage, these signs can be swapped out as needed, giving you the freedom to refresh your look regularly.
8. What role do custom signs play at trade shows?
At trade shows, custom signs are essential for standing out in a crowded space. Bold, colorful posters, banners, and displays help draw attendees to your booth, making your brand more memorable. In a competitive environment, vibrant custom signs make a huge difference in attracting attention and driving traffic to your business.
9. Can custom signs help my business appear more professional?
Absolutely. Well-designed custom signs, from storefront lettering to professional letterheads, convey a sense of professionalism and credibility. Nearly 70% of consumers believe that the quality of a business’s signage reflects the quality of its products or services, making it crucial for businesses to invest in high-quality custom signage.
10. What are the main benefits of using custom signs for business advertising?
Custom signs offer numerous benefits, including:
- Personalization: You can tailor the signs to reflect your brand’s voice and personality.
- Versatility: Choose from a range of sizes, materials, and designs.
- Long-term impact: Signs serve as continuous advertising tools, enhancing brand visibility.
- Cost-effectiveness: They are a one-time investment that keeps delivering results over time.
Custom signs ultimately help drive foot traffic, increase sales, and reinforce brand recognition