First of all, it is important to stress: Custom signs for your business is an investment… not an expense. How much should you invest in your business’ custom signs? Before that question can be answered, bear in mind that you only have a few seconds to capture a person’s attention and quite often, passers by are making quick decisions about you and your business. That custom sign might be the only shot you have! All businesses, from corner delis to large businesses, should make sure that the money they spend on marketing their business is well spent. With regard to custom signs, the ROI of a professionally created custom business sign has been proven for centuries.
In a recent FedEx Office survey, almost 80% of consumers said they would enter a store they’ve never been in before based on its sign. Almost 70% have actually purchased a product or service simply because a sign caught their attention.
Let’s look at the other side of the coin. Over 60% of consumers reported that they were deterred from entering a business because they had no signage or poor signage.
Much like a blog post, custom signs will work for you 24 hours a day, 7 days a week and 365 days per year.
How often should you refresh or update custom signs?
- Whenever there is a change in logo or brand identity
- Whenever your existing sign looks worn or in disrepair
- Whenever external circumstances like local codes, lighting conditions or physical obstructions require an update
What is the best way to get started?
Talk to an expert. Custom signs need to be well thought out. Sign shops have the experience and knowledge to ensure that your investment pays off as quickly as possible. Knowing what to look for as you approach your first custom sign experience will help you to avoid pitfalls.