You need to get your business positive attention in as many ways as you possibly can. This results in more sales opportunities. One great way to get your company noticed is with vehicle graphics.
Why You Should Be Using Vehicle Graphics Right Now:
Widespread impression potential
Without a marketing impression, you wouldn’t be able to make consumers aware of your company. According to the American Trucking Association, a single vehicle can make over 16 million visual impressions annually; each one of these impressions could directly influence a person to become your company’s next sales lead. This, however, can only happen if your vehicles have the right type of graphics to guide these impressions.
There are many ways in which these impressions can be made, including the following instances:
It’s easier and more effective than a business card
Making personal connections with potential customers, clients or business partners is a great way to grow your business. Unfortunately, it is not always possible to make these connections. You or the other party may not have the time, or your interaction may be fleeting at best. With vehicle graphics, you can quickly engage people, letting them know what your company does and how to get in touch with you without having to worry about missing out on any opportunities to do so.
Even traffic jams can be beneficial
While someone is stuck in a traffic jam, their frustration builds and their eyes tend to wander. If someone in a traffic jam is in need of a solution to a problem — other than finding a way to escape the dreaded traffic jam — then your vehicle graphics may be able to alleviate some of the frustration that comes with being stuck in a traffic jam by solving that problem.
For example, let’s say that a person is having trouble with their HVAC system, but isn’t sure what to do about it, and your company repairs HVACs. Vehicle graphics that tell people that you fix HVAC systems (along with basic contact information) could catch that person’s eye and would be perfect sight for that person to see while they are sitting in a traffic jam.
You can passively nurture leads
The fact that a consumer sees an advertisement does not mean that they are ready to buy. In fact, this doesn’t even mean that they are even thinking about contacting your company for more information about your products or services.
However, if a given consumer travels in a way that causes them to come across your vehicle graphics on a regular basis, the need for a product or service is reinforced and your company is kept in mind when it is time to buy.
Your competition is already using vehicle graphics
According to a study conducted by analysis and consulting firm Frost & Sullivan, the vehicle graphics industry has grown into a quarter of a billion dollar per year industry. This means that a whole lot of companies are using vehicle graphics as a marketing tool to boost their business.
There is a high likelihood that if your competition is not already using vehicle graphics, they will be soon. In order to compete, your fleet of vehicles needs to be equipped with its own set of mobile advertisements.
Vehicle graphics don’t require any maintenance
High-quality vehicle graphics will last a long time and don’t require maintenance, making it even more valuable.
Vehicle graphics are must-haves for any company serious about getting noticed
As you can see, vehicle graphics can significantly help your business at minimal cost. Don’t overlook the value of this powerful marketing resource.
Don’t waste another minute losing business – order your vehicle graphics today!
Frequently Asked Questions
1. What are vehicle graphics, and how do they benefit businesses?
Vehicle graphics are custom designs, logos, or advertising messages applied to cars, trucks, or vans. They turn any vehicle into a mobile billboard, constantly promoting your business wherever you go. According to the American Trucking Association, vehicle graphics can generate up to 16 million impressions annually. This exposure helps build brand recognition, reach new audiences, and create a professional image, all at a lower cost than traditional advertising methods.
2. How do vehicle graphics create marketing impressions?
Every time your vehicle is on the road, it’s making marketing impressions — the visual exposure your brand gets from being seen by the public. Whether your car is parked or stuck in traffic, your brand is constantly visible to potential customers. A vehicle wrap can generate 30,000 to 70,000 impressions per day, meaning that just one vehicle can produce millions of impressions over time, making it a highly effective marketing tool.
3. Are vehicle graphics more effective than traditional business cards?
In many ways, yes! While handing out business cards is a great way to network, vehicle graphics ensure that you’re always making connections, even when you’re not face-to-face with potential clients. Vehicle graphics offer 24/7 exposure without the need for active interaction. This means that every passerby is a potential lead who now knows what your business does and how to contact you, even if they never received a business card.
4. How can vehicle graphics generate leads even in traffic jams?
Stuck in traffic? It might not be fun, but for businesses with vehicle graphics, it’s an opportunity. When drivers are stuck in slow-moving traffic, they have plenty of time to read the messages on vehicles around them. If someone needs a service like HVAC repair, and your vehicle graphic displays your company info and contact details, you may just land a new customer while everyone else is frustrated with the jam.
5. Can vehicle graphics help nurture long-term leads?
Yes, vehicle graphics are a fantastic way to nurture leads over time. Even if a potential customer isn’t ready to buy immediately, seeing your brand regularly on the road keeps your business top of mind. As they encounter your vehicle over and over again, your brand will be the first they think of when they finally need the product or service you offer, creating passive but effective lead nurturing.
6. Is the vehicle graphics industry growing?
Absolutely. The vehicle graphics market is booming. According to Frost & Sullivan, the vehicle graphics industry has reached $250 million annually. More businesses are realizing the power of mobile advertising. So, if your competitors aren’t using vehicle graphics yet, they probably will be soon. Getting ahead of the curve can give your business a competitive edge in local markets.
7. Do vehicle graphics require a lot of maintenance?
No, high-quality vehicle graphics are designed to be durable and low-maintenance. Made from weather-resistant vinyl, they can withstand the elements like rain, sun, and snow, all without fading or peeling. With proper care, vehicle wraps can last up to five to seven years, making them a cost-effective, long-lasting marketing solution.
8. Are vehicle graphics cost-effective compared to other forms of advertising?
Yes, vehicle graphics are incredibly cost-effective. Once the initial cost of designing and applying the graphics is covered, there are no ongoing expenses. Compare this to digital or print ads, which often require continuous payments for exposure. A vehicle wrap can cost around $2,500 to $5,000 but generates impressions for years, offering an excellent return on investment (ROI).
9. Can small businesses benefit from vehicle graphics?
Absolutely. For small businesses with tight marketing budgets, vehicle graphics are a great way to maximize exposure. With just one vehicle, you can generate tens of thousands of impressions per day, reaching a wide audience without spending on recurring advertising costs. It’s a one-time investment that keeps delivering results, making it an ideal strategy for local businesses looking to grow their visibility.
10. Do I need to redesign my vehicle graphics often?
Not necessarily. While it’s important to keep your vehicle graphics fresh and relevant, well-designed graphics can remain effective for several years. However, if your brand undergoes a major rebranding or if your services change, it may be a good idea to update the graphics to reflect your new image. Keeping things current ensures that you always present your business in the best possible light.