You need to get your business positive attention in as many ways as you possibly can. This results in more sales opportunities. One great way to get your company noticed is with vehicle graphics.
Why You Should Be Using Vehicle Graphics Right Now:
Widespread impression potential
Without a marketing impression, you wouldn’t be able to make consumers aware of your company. According to the American Trucking Association, a single vehicle can make over 16 million visual impressions annually; each one of these impressions could directly influence a person to become your company’s next sales lead. This, however, can only happen if your vehicles have the right type of graphics to guide these impressions.
There are many ways in which these impressions can be made, including the following instances:
It’s easier and more effective than a business card
Making personal connections with potential customers, clients or business partners is a great way to grow your business. Unfortunately, it is not always possible to make these connections. You or the other party may not have the time, or your interaction may be fleeting at best. With vehicle graphics, you can quickly engage people, letting them know what your company does and how to get in touch with you without having to worry about missing out on any opportunities to do so.
Even traffic jams can be beneficial
While someone is stuck in a traffic jam, their frustration builds and their eyes tend to wander. If someone in a traffic jam is in need of a solution to a problem — other than finding a way to escape the dreaded traffic jam — then your vehicle graphics may be able to alleviate some of the frustration that comes with being stuck in a traffic jam by solving that problem.
For example, let’s say that a person is having trouble with their HVAC system, but isn’t sure what to do about it, and your company repairs HVACs. Vehicle graphics that tell people that you fix HVAC systems (along with basic contact information) could catch that person’s eye and would be perfect sight for that person to see while they are sitting in a traffic jam.
You can passively nurture leads
The fact that a consumer sees an advertisement does not mean that they are ready to buy. In fact, this doesn’t even mean that they are even thinking about contacting your company for more information about your products or services.
However, if a given consumer travels in a way that causes them to come across your vehicle graphics on a regular basis, the need for a product or service is reinforced and your company is kept in mind when it is time to buy.
Your competition is already using vehicle graphics
According to a study conducted by analysis and consulting firm Frost & Sullivan, the vehicle graphics industry has grown into a quarter of a billion dollar per year industry. This means that a whole lot of companies are using vehicle graphics as a marketing tool to boost their business.
There is a high likelihood that if your competition is not already using vehicle graphics, they will be soon. In order to compete, your fleet of vehicles needs to be equipped with its own set of mobile advertisements.
Vehicle graphics don’t require any maintenance
High-quality vehicle graphics will last a long time and don’t require maintenance, making it even more valuable.
Vehicle graphics are must-haves for any company serious about getting noticed
As you can see, vehicle graphics can significantly help your business at minimal cost. Don’t overlook the value of this powerful marketing resource.
Don’t waste another minute losing business – order your vehicle graphics today!