Looking to advertise your small business but have a limited marketing budget? If yes, then that shouldn’t stress you out because not everyone can afford to pay for a billboard or a TV ad. However, as a person determined to propel your business to success, you should make the most out of what you have at your disposal. For instance, with a striking truck-lettering design, that truck you drive around while running business and personal errands can transform into a billboard on wheels for your business. What’s even more exciting is that apart from the upfront costs, you get a personal billboard without having to punch a hole in your bank account. Other than being a free form advertisement, truck lettering packs other amazing benefits as shown below
Wider Coverage
With truck lettering, you reach a much wider audience than you would have through other forms of advertising such as a newspaper or TV ad. According to various surveys, branded vehicles are viewed by more than 3000 potential clients every hour! No matter how good your marketing strategy might be, it can never get you as many impressions as these in an hour.
No Disruption
As a small business owner, you have a lot of responsibilities on your hands. Juggling between all these activities is quite hectic, and when you add marketing on top, it can prove to be quite overwhelming. The best bit with truck lettering is that you don’t have to move even a finger yet you still get to advertise your business. Once you get your truck branded, you’ll only need to drive it around or park it on a visible spot to inform or remind the world of your existence. What’s even better is that you aren’t driving or parking around aimlessly but getting other business stuff done!
You Don’t Need Another Truck
Even though as your business grows, you may have to buy a separate car if you can’t afford to buy another one now then don’t sweat it. Your car is still as functional as it was before truck lettering. In fact, it helps you reach even more people when you drive it around for your errands.
Enables You to Establish Yourself as a Trusted Entity Locally
We mentioned earlier that truck lettering gives you more extensive coverage. What we, however, didn’t note is that it gives you more coverage to locals.
Since you’ll be driving it within the town where your business is located in, it means that more locals will see it. Since they’re near you, locals make better potential customers than a bunch of people who are far away.
They’re usually more willing to purchase your goods and services as they won’t incur any shipping or delivery costs. Also, locals prefer to get their goods and services from businesses they’re familiar with, and quality truck lettering is a definite way to remind them you’re one of their own.
Boosts Brand Recognition
Humans are visual beings. This means, when they see unique lettering on your truck, they’ll be curious to know more about your brand. Hence they’ll take details of your business; for instance, the website indicated to learn more about you. This will, in turn, boost brand recognition as they’ll always remember the interesting lettering on your van whenever they or someone near them requires your services.
Invest in Truck-Lettering Today
Truck lettering is a pocket-friendly yet incredibly effective way to market your business. If it’s not your cup of tea, keeping it simple by having your business details on the truck is enough to get your business out there. Furthermore, you’ll only incur upfront costs, but you’re guaranteed great results! With countless satisfied customers, call us today or contact us online to see what we can do for your business through our unique truck lettering services!