When most people think of content marketing, they usually don’t immediately also think of custom truck decals.
Maybe they should since branding your truck with a high-quality vinyl decal is a great way to increase your business’s visibility, expose your brand to new customers, and give people on the fence your contact information to jot down.
Custom truck decals can do just that while lending a certain authority to your company and putting your company’s brand on equal (or better) footing than the competition. Here are some more benefits:
1) Cost-Conscious Advertising
If you’re working in the trades or make routine deliveries, getting your brand real-world exposure is essential. People have a problem and you’re there to help, adding custom truck decals reinforces your brand and image while on-site.
The ability to customize the decals on the side of your truck allows you to quickly convey all of the essential information to customers – e.g., your company’s name, phone number and location. Because these decals are fully customizable, it’s easy to create a one-of-a-kind advertisement that stands out from the crowd..
Viewed as an affordable form of advertising, custom truck decals make sense in their own right. The return on investment really ramps up, though, when you consider how many new people will be exposed to your business just because you’re out driving.
2) Instant Credibility
You know when you’re walking around the grocery store and you have the choice between Coca Cola and a generic store brand…and you go with the known, trusted option…why did you do that? If you’re like many of us, you picked the option that had instant authority, credibility, and name recognition.
That’s not to say that brands or companies that people have never heard of are “worse” than the big names, but folks might go with the company that advertises the most simply out of familiarity. Constant real-world advertising in general and vehicle branding in particular enhances your instant authority with customers and simultaneously creates a rapport that counts for a lot.
On of the best things about getting more brand exposure and building customer rapport like this is that it’s easy with custom truck deacals: you’re already going out, making service calls and going about your day-to-day business, while at the same time you’re now building your reputation with customers and linking up your company with people who might need your help…today.
3) Entertainment Value
A lot of people making their daily commute are also bored and looking for a break from the monotony. Vinyl truck decals can be big and loud enough to grab attention, yet informational enough to get potential customers to remember your brand and jotting down your contact information.
Custom truck decals are designed to withstand the elements while providing the flexibility to say what you need to say. Your logo front and center and your contact info on the back works great, but so does getting creative and taking the road less traveled.