The best marketing is truly mobile whether you’re talking about local SEO and hooking up on-the-go customers with great restaurant suggestions or letting people know about local businesses through other means.
Vehicle Wraps: A Secret No Longer Under Wraps
Other means? Now, what do we mean with that one? We mean that a mobile vehicle wrap is one of the best kept secrets when it comes to reaching out to customers on the move and sustaining their attention long enough to ultimately make the sale.
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Attention Grabbing
That’s no easy feat considering the average attention span is eight seconds. With everything going mobile (and quick!) these days you need to make your message short and sweet to be heard at all.
Vehicle wraps, fortunately, can check both boxes since they go where customers go and they allow businesses to share their brand and promotional offers within a matter of seconds.
That’s invaluable because a few seconds is all a given customer might have while waiting at a stop light or running out the door in the morning. Mobile vehicle wraps allow you to be at the right place on your customers’ time.
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Incredibly Versatile
That might all sound too good to be believed but it’s true. Vehicle wraps can be slapped onto a fleet of company cars – or even the car that you have sitting in your driveway as you read this – to give those vehicles a second life as a promotional vehicle (so to speak) for hots promotions in particular and your growing business in general.
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Durability and Exposure
At the same time that vehicle wraps are meeting potentially thousands of new customers every day as you and your employees go about their business, mobile vehicle wrap advertising is doing so with an eye towards your bottom line.
Vehicle wraps – because they’re made of extremely durable vinyl that’s weatherproofed against even the most punishing conditions – can last for well over five years even with heavy use.
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Savings and Fresh Sales
On top of that, considering the low initial investment coupled with the amount of people that you can reach every day and the amount of wear and tear these wraps can stand up to, you’re talking about potentially thousands of curious customers.
This all adds up to perhaps tens or hundreds of thousands of people wanting to do business with your company every year as a direct byproduct of seeing your mobile vehicle wraps making the rounds. And that’s a whole lot of fresh opportunity funneling into your business.
Targeting Local Customers: Small Business Friendly
To get going as a business that’s regionally focused and with a staff of a few dozen employees it’s important to reach out to local customers.
Why? Because these customers are forming the foundation for your future success and spreading the kind of word of mouth that can make or break businesses over the long haul. Without reaching out to the people in your community how can any business develop and maintain its image and success? It’d be pretty difficult.
Vehicle wraps totally sidestep this issue by allowing you to develop long-range brand consistency that tells your customers you mean quality. Mobile vehicle wraps also allow you to whip up more short-term excitement for seasonal or annual promotions.
In other words, vehicle wraps show amazing ROI because of their resiliency and ability to reach mass numbers of people and, at the same time, wraps can function as both short- and long-term promotional devices. That’s a lot of uses considering that wraps only entail a one-time cost and effectively pay you back over their long lifetime. Contact us for an estimate.
FAQ Section: Maximizing Marketing Impact with Vehicle Wraps
1. Why are vehicle wraps considered a secret marketing tool?
Vehicle wraps are often overlooked but incredibly effective as a mobile advertising tool. They go where your customers are, ensuring your brand gets noticed in everyday environments. Unlike other forms of marketing, vehicle wraps capture attention on the move, offering a fresh way to stand out without being disruptive. They allow businesses to make an impact within seconds, which is crucial in today’s fast-paced world.
2. How do vehicle wraps grab attention in such a short time?
Vehicle wraps are designed to catch the eye quickly with bold, vibrant designs that deliver key information in just a few seconds. With the average attention span being only eight seconds, a vehicle wrap’s message can be seen and understood even in brief moments, like at a stoplight or during a morning commute. The versatility of wraps allows businesses to be part of customers’ everyday surroundings, maximizing brand exposure.
3. How versatile are vehicle wraps for marketing?
Vehicle wraps are highly versatile because they can be applied to any company vehicle — from an entire fleet to a single car in your driveway. They transform regular vehicles into mobile billboards, giving businesses a constant and cost-effective advertising presence. You can easily promote seasonal offers or long-term brand messages by updating the wrap when needed.
4. What makes vehicle wraps durable?
Vehicle wraps are made from durable vinyl that is designed to withstand harsh weather conditions and heavy use. Most wraps can last for over five years while maintaining their visual appeal, even with daily exposure to sun, rain, and road wear. This durability ensures that your investment in a vehicle wrap continues to pay off long after it’s applied.
5. How do vehicle wraps save money while generating sales?
Vehicle wraps are a one-time investment that keeps providing returns over time. Compared to other forms of advertising, like billboards or TV ads, vehicle wraps offer a much lower cost per impression. You can potentially reach thousands of people daily as your car moves around town, making this form of advertising incredibly cost-effective for generating new leads and sales.
6. Can vehicle wraps help target local customers?
Yes, vehicle wraps are perfect for targeting local customers, especially for small businesses. As your vehicle moves around the community, it repeatedly exposes your brand to local residents. This creates brand familiarity and can spark word-of-mouth recommendations, helping to build a solid foundation of local customers who support your business.
7. How do vehicle wraps contribute to long-term brand promotion?
Vehicle wraps promote brand consistency by displaying your logo, colors, and messaging every time your vehicle is on the road. This helps reinforce your company’s identity and builds trust with potential customers. Since wraps can last for years, they offer a reliable, long-term marketing solution that promotes your brand continuously.
8. Are vehicle wraps good for short-term promotions too?
Yes, vehicle wraps are great for both short- and long-term promotions. You can design a wrap specifically for seasonal or limited-time offers, and when the promotion ends, you can update or replace the wrap to keep your marketing fresh. This flexibility makes vehicle wraps an excellent tool for maintaining customer interest throughout the year.
9. How many people can vehicle wraps reach?
Depending on where you drive, vehicle wraps can reach thousands of people each day. Whether you’re commuting, running errands, or simply parking in a busy area, your wrap will be seen by countless potential customers. Over a year, this exposure can add up to tens of thousands of impressions, providing excellent value for your marketing efforts.
10. What is the ROI of using vehicle wraps?
The ROI (return on investment) for vehicle wraps is high due to their long lifespan, low cost per impression, and constant exposure. With a one-time cost and years of visibility, vehicle wraps can effectively pay for themselves over time. Additionally, since they appeal to both local and passing customers, they help generate consistent leads and sales.