Truck lettering is becoming quite popular these days, thanks to its cost-effective advantage. Also, compared to vehicle wraps, lettering uses less vinyl material, making it easier to install on a vehicle. This further reduces the cost of advertising, giving truck lettering a competitive edge over vehicle wraps.
However, its increasing popularity means that there’s a lot of competition between brands trying to attract prospects. You’ll have to put in more work into your truck lettering advertisement to make your business stand out from the rest.
For this reason, you may consider using the following tips in creating captivating truck lettering advertisements:
- Mind the Fonts
It comes as no surprise that fonts should be the first thing you ought to think about when designing your vehicle lettering. For starters, it’s recommended that you avoid using serif fonts. These fonts have detailed lines at the end of the letters, which tend to peel off quicker than fonts without the extra line.
But you can still use the san serif fonts provided that you go for bolder and bigger letters. This will increase the surface area of the detailed line, making the adhesive stick for longer than in standard-sized san serif fonts.
- Get Creative Colors
As a rule of thumb, the color you use on your truck lettering should be consistent with your brand’s color.
However, you may have to bend the laws a bit and get creative with the colors to make your advertisement more captivating. This allows you to create a contrasting color design which improves readability besides the aesthetic appeal.
- Add an Image
Although truck lettering gives the impression that the advertisement should be letters only, adding an image gives your advert a focal point. Ideally, the appropriate image to add is your brand’s logo or a picture of your products.
On the same note, you don’t need a large image that stretches bumper to bumper since it will compromise the readability of your advertisement.
- Keep it Simple
The downside of truck lettering and mobile advertising, in general, is that the audience doesn’t have enough time to read an advert. So, you need to keep your advert simple to make it easy for the audience to absorb the information within a limited duration.
One of the best ways to design simple truck lettering adverts is by using a few words and images. Nevertheless, you have to ensure the advert communicates effectively with the little details displayed.
- Have a Clear Call-to-action
There is no point to having a ‘spot-on’ advert if it doesn’t include your brand’s phone number or any other means of contacting you.
Your target audience needs to contact you for further inquiries about your brand, so, be sure to include your hotline number in the advert.
- Hire a Graphic Artist
Your best bet in creating a captivating truck lettering advert is hiring an experienced graphic artist. Although it may be expensive, it allows you to leverage the knowledge and skills of an expert.
In most cases, an artist will allow you to suggest art concepts which you would like to be included in the advert. This goes a long way in designing custom truck lettering adverts that perfectly suits your business.
Once you have your truck lettering designed, it’s in your best interest to take care of the vinyl material used. This not only improves the durability of your lettering advert but also maintains its appeal. Therefore, when cleaning, refrain from using heavy-duty detergents on your truck lettering material since it causes the adhesive to become weak. Try using plain water and a non-abrasive cloth to wash off any dirt. If you have further questions feel free to contact us.