In recent years, there has been an increase in the demand for mobile advertising. Consequently, more and more businesses are opting for vehicle wraps to enhance their marketing strategies. It is imperative that you take full advantage of vehicle wraps this holiday season. Consider the increased amounts of traffic on the roads during this time of year. Vehicle wraps can also serve your business after the holiday season is over. You won’t regret the investment made in this form of advertising.
How Vehicle Wraps Help Your Business Grow
Additionally, vehicle wraps illustrate one of the lowest cost-per-impressions (CPI) with regards to advertising choices. As a vital captaining metric, CPI gauges the cost and effects of how you can get over to your audience and supplies applicable information on the affluence of your advertising campaign. If your CPI is too low, then it signifies that you are spending a little less on your marketing resources but still you are gaining a large quantity of impressions.
Manage your company’s finances efficiently by making the best decisions that can bring in the highest returns. Break away from traditional forms of advertising and embrace a new and innovative way to advertise. Many businesses have benefited due to increased profits and are continuing to increase market share as a result.
A compelling power behind the elevated demand of vehicle wraps is the developing fad in mass transit advertising. Moreover, it is the second largest piece of outdoor advertising and generates about 19% of industry income. Taxis, buses, truck fleets, delivery vehicles and other forms of transportation all provide huge prospects for showcasing company information and promotion. The benefits of vehicle wraps are huge and it clearly summarizes two benefits. Vehicle wraps have the immense prospective to obtain, attract through brand consciousness. It also has the capability to instill instant acknowledgement among your current customers.
Brand awareness is what many successful businesses strive to maintain. The channels used to promote brand awareness should be cost effective without hindrance to quality. These wraps are the perfect mediums to use if this is one of your business objectives.
Seasonal Traffic Equals Higher ROI
Here’s the thing—holiday traffic isn’t just about crowded roads, it’s about maximum brand visibility. With more people driving to shop, travel, and visit family, vehicle wraps get exponentially more impressions. In fact, a 2024 AAA study found holiday road travel spikes by nearly 28% compared to off-season months. That means your mobile billboard isn’t just working harder in December—it’s multiplying your ROI without increasing your ad spend.
Extending Impact Beyond the Holidays
Most ads disappear the second the season ends, but vehicle graphics and car wraps keep delivering. A single wrap can last three to five years, so your investment continues creating impressions long after the New Year. This long-term exposure is why small businesses—from local coffee shops to HVAC companies—are using wraps to stay visible year-round while competitors keep sinking cash into short-term ads.
Combining Wraps with Digital Marketing
Want to really level up? Pair your fleet advertising with digital campaigns. By adding QR codes, website links, or even social handles to your wrap, you create a bridge from offline impressions to online engagement. A recent case study in 2025 showed a delivery company boosted web traffic by 34% in two months just by including a scannable QR on its truck wraps. It’s simple, cost-effective, and connects mobile advertising directly to lead generation.
TNT Signs wants to help you grow your business by creating a vehicle wrap that will enhance your holiday marketing efforts. We wrap any type of vehicle and provide wraps of all sizes. Contact us for more information as our professional team is always ready to serve our customers in the Santa Rosa area.