“Many A Small Thing Has Been Made Large By The Right Kind Of Advertising.” -Mark Twain
As we know, summer is once again upon us and around this time of year you can’t walk within 100 feet without glancing a yard sign promoting some ongoing or upcoming event in the area.
Whether it be a farmer’s market, a garage sale or a community event an appealing, well-displayed yard sign is bound to attract scores of people to whatever’s going on.
You see, what really makes visual marketing concepts like yard signs stand out, is the use of eye-catching, graphic designs and compelling messages, combined with well positioned and displayed materials.
By utilizing and incorporating advertising concepts like yard signs into marketing campaigns or event promotions, there’s no doubt that you can gain maximum exposure for events or organizations.
Imagine watching hundreds of people stroll into your event just from great advertising – Not only can you score incredible attention but your sales can go through the roof and with success, you’ll be the talk of the town with whatever you’re promoting.
With Amazing Versatility Yard Signs Are Great For Promoting Any Event!
Possessing the ability to garner incredible results and gain maximum exposure, a professionally designed yard sign, can really make a significant difference in the response received and activity generated at an event anywhere, anytime.
Considered a popular and effective marketing tool, yard signs have earned quite a reputation for their versatility as they can be used to promote numerous events.
Here are a few examples that show the different ways in which yard signs have proven to be an excellent resource and marketing tool.
Political Campaign Yard Signs – Political campaigns or ventures are largely advertised using yard signs.
A great way to gain visibility and become recognized within a particular, geographical, location, yard signs have become extremely popular with political organizations.
Small Business Yard Signs – In exploring different forms of advertising, small businesses like a storefront or a curbside establishment, have discovered that appealing yard signs have the power to amp up sales and increase activity around their businesses.
In fact, because yard signs tend to gain a reasonable Return On Investment(ROI) for small businesses who have constrained budgets but still want effective advertising, we are seeing many of them beginning to utilize this form of marketing.
Real Estate Yard Signs – Did you know that California is becoming increasingly popular for its prime real estate and has been recognized as one of the more exclusive locations in the world to own a home?
Based on this factor alone, if you’re into real estate, advertising will be extremely important and what better than yard signs to promote visibility and increase popularity for properties.
You heard me right – Yard signs are great for real estate advertising as they can be crafted to suit your company’s brand, they’re cost-effective and could be placed almost anywhere within range of the average passer-by.
Want Non-Stop Advertising? Now You Can With Yard Signs
Unlike more traditional forms of marketing, yard signs permit 24/7 advertising wherever they’re used and get this, at a fraction of the cost paid for other forms of marketing.
Did you know that using advertising mediums like yard signs generate thousands of impressions on a daily basis? People commuting, passing by on the street or residing in the district become more and more familiar with your brand, services or events.
Yard signs stand tall for all to see and can remain there for as long as advertising is required, so no matter if you’re commuting, jogging by or stuck in traffic, if there’s a yard sign people are bound to see it
Advertising has never been so flexible and with yard signs, people can get all the exposure they need while still staying within their budget.
Get nothing but the best when you work with TNT Signs & Graphics Inc. to create your yard sign. Working with some of the most talented individuals in the industry we can create a yard sign for you that’s nothing less than amazing and most importantly will guarantee exceptional advertising for your product, service or event.
Call us today at 707-528-8523 to get started with designing your yard sign or you can visit our website at www.signservant.com to find out more.
10 FAQs About Yard Signs
1. Are yard signs an effective way to advertise?
Absolutely! Yard signs grab attention, especially in high-traffic areas. They’re affordable, easy to set up, and work 24/7 to promote your business, event, or campaign. A well-placed sign with a clear message can generate thousands of impressions daily.
2. What size yard sign is best for visibility?
The most common size is 18” x 24” because it’s big enough to read from a distance but still easy to transport. If you need more impact, consider 24” x 36” signs for high-traffic areas.
3. How long do yard signs last outdoors?
It depends on the material. Corrugated plastic signs typically last 6-12 months, while aluminum ones can last several years. UV-resistant ink and weatherproof coatings help extend their lifespan.
4. Where should I place my yard signs for maximum impact?
Put them in high-traffic areas like intersections, busy streets, and near entrances to neighborhoods or shopping centers. Make sure they’re positioned at eye level and away from obstructions.
5. What should I include on my yard sign?
Keep it simple! Use a bold headline, a clear call to action (like a phone number or website), and minimal but impactful visuals. Too much text can make it hard to read from a distance.
6. Are yard signs legal everywhere?
Not always. Some cities have regulations about sign placement, size, and duration. Always check local laws before putting up your signs to avoid fines or removal.
7. How many yard signs should I use for a marketing campaign?
It depends on your audience size and location. A small business might start with 50-100 signs, while a political campaign could use thousands. The key is consistent placement in strategic locations.
8. How much do yard signs cost?
Prices vary, but standard 18” x 24” corrugated plastic signs usually cost between $5-$15 each, depending on the quantity and printing quality. Bulk orders typically reduce the per-sign price.
9. Can I reuse yard signs?
Yes! If they’re made of durable material, you can reuse them for multiple events or promotions. Some signs allow for insertable date or event details so you can update them as needed.
10. How do I design a yard sign that stands out?
Use bold, contrasting colors, keep the text large and minimal, and include an easy-to-remember call to action. A short, catchy message and an eye-catching logo can make all the difference.