Vinyl banner printing is now considered one of the most effective yet affordable forms of outdoor advertising going today.
The beauty of today’s vinyl banner printing is that inkjet printers enable print shops to print on an incredibly durable surface in stunning color.
Vinyl Banner Printing Makes for Effective Messaging
Vinyl banner printing is also designed to be printed on one continuous sheet using large-format printers.
This means that you won’t get any funky discontinuities between one frame and the next. Your banner will look awesome from the word go and stand up to the elements because of how it’s made.
A very durable vinyl material known as PVC is used for most banner printing these days.
The weights of different banners (per square yard) basically tells you how strong your banner is going to be. Nine ounces per square yard is still strong but on the lighter end of the scale whereas a banner that’s 22 ounces per square yard can really take a beating.
Double-sided Vinyl Banner Printing
So, these things will absolutely go all 15 rounds for you. On top of that, you can get even more mileage out of the vinyl banner printing process in the sense that vinyl banners can be single-sided or double-sided. A double-sided vinyl banner can let you advertise in both an indoor and outdoor space or let you change up the message.
You could order a vinyl banner that has a promotion on one side and a more general message to customers on the other.
The only thing that you would have to do in order to switch up the message is take your banner down from the grommet, or those little eyelets, that are used to hang your outdoor banner on a nearby surface.
These kinds of vinyl banners are definitely large enough to get someone’s attention. Vinyl banners can, in fact, be made so large that they take up the entire side of a building or a whole storefront!
UV-Curable Inks Make Your Message Pop
While you still want to pay attention to what’s nearby to distinguish yourself the most from your competition, and do other things like use legible front and have a stark contrast with your background, a vinyl banner is going to inherently grab people’s attention.
Because of the inks used and the kind of surface that your message is being printed on with vinyl banner printing, you shouldn’t have to worry too much about your banner looking any worse for wear with a few years of faithful service.
That said, what are some steps that you can take to keep your banner looking its best?
Taking Care of Your Banner
The thing is that vinyl banner printing doesn’t provide a completely impermeable shield against periodic grime and debris.
Even indoor vinyl banners can get dirty over time. The thing to do is wipe down your vinyl banner with a soft, clean, damp cloth that doesn’t have any cleaning solution on it. Just use water.
Folks want to know if microfiber towels are OK to use? The truth is that some are but most aren’t. Whenever possible just use a damp cloth. If you have to remove grime and pollution buildup from an outdoor banner, then a few drops of mild soap is also OK to use.
Anything containing caustic solvents is probably a no-go because that can make the letters run or even hurt the vinyl. A little upkeep goes a long way.