There are a myriad of ways to promote your business, but one method that is often overlooked is the use of vinyl window lettering. Sure, you might use this type of lettering to put your business name in the window. But if it isn’t used for marketing purposes, you are certainly leaving some profits on the table at the end of the day. Here are three effective ways to advertise your business with the help of vinyl window lettering:
Create A Unique Brand With Window Lettering
One of the most important ways you can use your vinyl window lettering is to create a unique brand that can be easily recognized by your community. Instead of simply pasting the name of your business on your window, you’ll want to include graphics and messages that will captivate people and help both potential and current customers find your place of business in a glance.
For example, if you have a logo make sure that it’s included somehow into your overall display. Create a message to go along with your company name such as “We’re the Pros” or “You Can’t Go Wrong With Us!” This gives your customers an idea of what they can expect when buying from you or doing business with you.
Catching the Eyes of Passersby
You want your vinyl window lettering message to stand out from the crowd so that it’s easy for passersby to notice it without actually having to look for it. In other words, your lettering should be eye catching to draw the attention of those who may not even realize that your business exists. To accomplish this, consider implementing:
- Bright Coloring
- LED Lighting
- Textured Bordering
These extras will bring your vinyl window lettering to life and create a story for your business that gives your audience some insight into your intentions and offerings.
Use Window Lettering To Develop a Call to Action
Including a call to action in your vinyl window lettering message is a surefire way to get more foot traffic into the door of your business. Something as simple as “Visit Us Today” will do the trick. However, the more creative you are, the more attraction you’ll more than likely build.
For example, implementing a rhyme into your call to action is a catchy way to keep your business on the minds of those who might be interested in what you have to offer. Try something like “Come on in and take a test spin with our products” or “Give us a try and you’ll see why we’re your guys.”
With the help of these tips and tricks for creating window lettering, you are sure to develop a consistent brand and create more attention for your business – which almost always results in higher profits.
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