Finding the best ways to market your business can be difficult. No matter what you’re trying to sell, you’re still competing against every other organization online and in town for your customer’s attention. One of the brightest, boldest and best ways to stand out in the crowd is with a vehicle wrap. Here’s why wrapping your car in the right group of colorful graphics can work wonders for your company’s marketing efforts:
A Vehicle Wrap Isn’t Disruptive
When a billboard breaks the skyline or a commercial interrupts a program, your company’s marketing is being disruptive to someone’s life. This can create a negative first impression before you have even gotten a chance to deliver your message. When this happens, people tune you out. A vehicle driving around town, however, is a natural part of the flow of people’s everyday lives. As a result, a person doesn’t feel disrupted when they see a vehicle wrap. In fact, it’s a person’s natural inclination to become curious about the strange graphics strewn across the side of a vehicle.
A Vehicle Wraps Has Wide-Reaching Visibility
The average American spends 20 hours per week in their car. That’s half of a full work week! This means that even if there were only a thousand people in your town, you’d still have 20,000 man hours worth of opportunities to get your company noticed via your colorful, bold vehicle wrap.
Vehicle wraps are even better at doing this than billboards. A billboard is static, relying solely on the chance that a passerby will glance up at it. A vehicle’s presence, on the other hand, is dynamic in nature. As a result, it is more likely to turn heads. Also, a vehicle can be in places where a billboard cannot be. For example, your vehicle wrap could capture a sales lead simply by driving past someone in the parking garage or in a residential neighborhood.
You aren’t just captivating unqualified leads either. Over a third of all households that make $75,000 plus are heavy commuters, meaning they drive a lot more than the average 20 hours per week. This means that many of those eyeballs that your vehicle wrap catches will be owned by people with the income needed to afford your company’s products and services, no matter what type of budget they can accommodate.
You Don’t Have to be Active When Using a Vehicle Wrap for Marketing
Although you can dynamically benefit from a vehicle wrap on your car by driving around town, you don’t have to do this. As long as your car is visible, you have an opportunity to capture a lead. This means that while your car is parked on the street — and you are sleeping — you can still catch people’s eyes.
Vehicle Wraps Have Long Lifespans
How much do you pay for a single commercial or billboard? How much is that investment worth to you after the commercial is over and your billboard is taken down? Nothing. A vehicle wrap maintains more marketing value for your company by lasting longer. A single vehicle wrap will last for years. This disparity in cost shows in the numbers. According to the Outdoor Advertising Association of America, a billboard costs nearly thirteen hundred percent more per impression than a vehicle wrap; this disparity skyrockets to over eight thousand percent more for TV and newspaper ads — mostly due to the stark difference in lifespans.
Maximize Your Marketing Potential with a Vehicle Wrap!
A vehicle wrap is a must-use tool for your company’s marketing campaign. Contact your local vehicle wrap production company today to get the perfect one for you.
Frequently Asked Questions
1. Why are vehicle wraps effective for business marketing?
Vehicle wraps are an effective form of mobile advertising because they naturally blend into people’s everyday environments. Unlike disruptive ads like commercials or billboards, a vehicle wrap captures attention without interrupting people’s routines. Bold, colorful designs spark curiosity, and since they are part of the natural flow of traffic, they leave a positive impression without being intrusive.
2. How do vehicle wraps compare to traditional billboards?
Vehicle wraps offer greater flexibility and reach than traditional billboards. Billboards are static, relying on passersby to look up, whereas vehicle wraps move around town, capturing attention dynamically. Since a car can be in various locations — including parking lots and residential areas — it has the potential to engage with a much broader audience.
3. How much visibility can a vehicle wrap generate?
The average American spends 20 hours per week driving, offering many opportunities for people to see your vehicle wrap. Even in a small town, you can potentially capture tens of thousands of impressions weekly. Vehicle wraps are especially effective in catching the attention of commuters, a demographic that often includes higher-income individuals who are more likely to be interested in your products.
4. Do vehicle wraps work even when the vehicle is parked?
Yes, vehicle wraps can continue to generate leads even when the vehicle is parked. Whether your car is in a parking lot, on the street, or in your driveway, it remains visible to anyone passing by. This passive form of advertising ensures that you are always promoting your business, even when you’re not actively driving.
5. How long do vehicle wraps last compared to other forms of advertising?
Vehicle wraps have a much longer lifespan than traditional advertising methods. A well-maintained wrap can last for several years, whereas billboards and commercials are temporary. According to the Outdoor Advertising Association of America, vehicle wraps cost significantly less per impression — up to 1,300% less than billboards and even more when compared to TV or newspaper ads.
6. Are vehicle wraps cost-effective for small businesses?
Vehicle wraps are highly cost-effective, especially for small businesses. They provide continuous exposure without recurring fees, unlike digital or print ads. Over time, the cost per impression becomes extremely low, making vehicle wraps one of the most affordable long-term marketing tools.
7. Can vehicle wraps target a specific audience?
Yes, vehicle wraps can target specific audiences based on where your vehicle is driven or parked. For instance, commuting through high-traffic areas or parking near busy shopping centers increases the likelihood of attracting potential customers. Over a third of high-income households are heavy commuters, meaning your vehicle wrap could reach those with greater purchasing power.
8. How can vehicle wraps enhance brand awareness?
A vehicle wrap serves as a mobile billboard that consistently reinforces your brand identity. Vibrant colors and unique designs help your business stand out, making it more memorable to those who see it frequently. Repeated exposure increases brand recognition, which is crucial for building trust with potential customers.
9. Are vehicle wraps customizable?
Yes, vehicle wraps are fully customizable to suit your business’s needs. You can choose the colors, graphics, and messaging that best reflect your brand. Whether you want a professional look or something more creative, vehicle wraps offer the flexibility to create a design that aligns with your marketing goals.
10. How can I maximize the effectiveness of my vehicle wrap?
To maximize the impact of your vehicle wrap, ensure that your design is bold and easy to read from a distance. Use vibrant colors and clear fonts to capture attention quickly. Additionally, drive your vehicle through high-traffic areas or park it in busy locations to increase visibility and reach.
