The numbers are in, and it turns out that business signs can skyrocket the exposure that your business gets. When new customers are asked how they heard about a particular business, guess what they say?
Half of new customers say that they heard about a Santa Rosa business because of an on-premises sign.
Business signs are especially important for businesses just starting out because they let customers know what your business does and what kind of branding message your company is taking on.
The statistics actually show that on-premises business signs are nearly twice as effective as word of mouth in getting new customers through the door.
Do you want to hear something more surprising? Business signs are over four times more effective at bringing in new customers than newspaper advertisements! Instead of running a one-and-done ad, why not purchase a business sign that lasts years?
Attract Local Customers with Business Signs
Your customers are likely much closer than you think. The statistics show that 85% of your customers live within a five-mile radius of your business. What does that mean in practice?
It means that your potential customers are going to be exposured to your new Santa Rosa business sign sixty times per month, on average.
The thinking goes that nearby Santa Rosa residents should see your sign once on the way to work and once on the way home (2 times per day * 30 days per month = 60 times per month).
The neat thing about all of this is that business signs work for new, current, and future customers. In other words, business signs help with brand recognition and reminding customers why your business is awesome and right for them.
Santa Rosa and High Turnover
Consider the fact that Santa Rosa has a population of around 175,000 people and the area gets a lot of resident turnover. In any given year, you can expect between approximately 15 percent and 20 percent of residents to be coming and going.
So the thing to realize is that “new” customers might actually only be old residents moving back after taking a hiatus for a few years, a tourist on a stroll around town, or someone who’s lived in the area for years but simply never noticed your business without signage out front.
But among both old and new customers, the thing to also bear in mind is that over one-third of your sales, on average, will come from people happening to notice your business while walking or riding by. The lesson? You need to be ready with a business sign out front.
Combine Your Real-world And Online Presence
Customers like a surprise…but they also like to know upfront what they can expect out of your business. A brand can be thought of as a promise to the customer.
The thing to do is convey professionalism and a willingness to put the customer’s needs first with your signs. You want something colorful and that distinguishes itself from the competition without being obnoxious.
You also might want to look into combining your real-world and online presence with your signs. This is an advantage whether customers are coming to your businesss from the sidewalk or the internet.
Here’s why: Someone who’s running by your business or taking notice on their way home might not have time to browse, but they have time to glance at your website’s URL on your sign.
By putting a scannable QR code (or discount code) on your in-store business sign you encourage people to do more online shopping. That’s a win-win for the customer and your business! Contact us for more information.