If you’ve recently created a website for your company, then you immediately understand the importance of conveying your brand in the best light through various marketing channels, including custom signs.
Getting off on the right foot with customers is just as important when it comes to banners, custom signs and window decals. Customers want to know what you hold important, what you do well and how you can help them.
Customized signs are a great way to put your company’s logo front and center. With the ability to get tailor-made sizes, colors and shapes to suit your company, custom signs are an affordable way to market yourself.
Custom Signs = More Attention, Traffic and Sales
It used to be that customers associated signs and decals with barber shops and saloons: gone are the days.
Today small and large businesses around the country use customized signs to stand out from the pack and give companies the individualized look that leaves a lasting impression in customers’ minds.
A lot of business owners are put off by the upfront costs of ordering customized signs. That really shouldn’t be a big concern in light of the fact that you quickly make up the costs in increased exposure and sales.
You can also let customers in on time-sensitive promotions by ordering banners and window decals to get the message out.
Customized Signs: Limitless Options
Because signs and outdoor banners are made out of durable materials like PVC as well, you can leave signs out year-round or reuse your sign whenever you want to let customer in on a sale or change in hours.
If you’re looking to order and post a huge volume of signs, going with a plastic sign that features your logo, points customers in the direction of your business, and briefly mentions sales information is a surefire way to get more traffic.
Lawn signs and window decals are other affordable ways that you can engage your community without being obtrusive. Customers want to know what your business does differently – a customized sign can bring the message right to their doorstep.
You shouldn’t let these examples hem you in, though. Whether you need a few banners custom-made for an upcoming company retreat or convention, a window decal to fill customers in on changing hours, or a vehicle wrap for service calls, you can have it all.
Indoor and Outdoor Signs
Although both indoor and outdoor signs are beneficial to your business, each type serves slightly different purposes.
An indoor sign is targeting customers who are browsing your store and have a higher chance of making a purchase that day. Outdoor signs, on the other hand, have a broader audience in mind and might be more about promoting an upcoming sales event or simply highlighting your services.
Indoor signs and banners actually fulfill two main purposes – enhancing the decor and clueing customers into current sales and promotions. Restaurants and convenience stores especially benefit from window decals and indoor signs that give customers a quick flavor of what’s on the menu, so to speak.
Retail stores also benefit from indoor signs in that many customers are time-strapped and looking to get linked up with deals ASAP. Indoor signs and banners fulfill that purpose beautifully and also put your brand in a fun light that informs at the same time.
Outdoor signs actually serve many of the same purposes, except here the focus might be a little broader. A good idea is to get your logo and services upfront. Aluminum signs and durable PVC banners can ensure that your personalized message continues to attract customers for years.
Custom Signs: A Tool for Storytelling
Your custom sign isn’t just a piece of marketing—it’s a chance to tell your brand’s story. Incorporate your unique value proposition into your design to show customers what sets you apart. For instance, if sustainability is central to your brand, use eco-friendly materials or highlight that commitment in your signage. A well-thought-out message not only draws attention but also resonates with your target audience, leaving a lasting emotional connection.
Boosting Seasonal Engagement with Rotating Signage
Why stop at a single design? Rotating custom signs seasonally or for special events can keep your business fresh in customers’ minds. A holiday-themed banner or a summer sale window decal keeps your messaging relevant and exciting. This approach also creates a sense of urgency—customers are more likely to act when they feel like they might miss out. For example, a bakery promoting “limited-time fall treats” with custom signage can drive more foot traffic and sales.
The Power of Interactive Signage
Take your custom signs a step further with interactive elements. Adding features like AR (Augmented Reality) markers can create a dynamic customer experience. Imagine a sign for a furniture store where scanning a QR code shows a 3D model of a product in your living room. These engaging touches not only capture attention but also provide customers with an extra layer of value, blending traditional and digital marketing seamlessly.
