Store promotion that involves the use of custom signs can be both fun and daunting at the same time. On the one hand, you get to take your decor to the next level and promote what you have to offer at the same time. Custom signs let you do a lot with your decorating scheme, showing off your style while you help customers decide what they want to buy from you. So basically it’s a win on every side, provided you make good choices. Making the best choices may involve getting some help from the pros.
Your Custom Signs Layout
How your store is laid out is going to have a serious impact on how you do your outside promotional materials. Some stores are laid out with the rigorous attention to detail that would almost seem military level. On the other hand, some stores are laid out a bit more loosely, with a light and airy feeling to them. How your store is laid out should correspond to your custom signs, particularly because custom signs are a reflection of your business. This is what will induce a person to want to walk in and see what you have to offer.
You need to have top notch organization all the way through. Your custom signs reflect on your business, and these signs will be the first indicator that a potential customer has how your store is organized. A well laid out sign gives people the impression of a well laid out store, so be careful with your custom signs.
What are your custom signs advertising, specifically?
You need to have a plan in place for what you are going to advertise and when this will be. Yes, when you market something is at least as important as what it is. Keep in mind that you will sell a lot more ice cream in July than you will huge winter coats, and you will probably sell more four wheel drive trucks with plows on them in high winter than you will in high summer.
The process of deciding what you’re going to advertise at a given time is one that will require a lot of testing and a gut check. But at the same time, your custom signs need to reflect what your customers are after. Make sure that you ask them, so you can know what your custom signs should be featuring. So many store owners never take the time to advertise some of their best deals, which is just leaving money on the table when you don’t have to.
Context is Important
It has been said in life that context is everything. While what you advertise with your custom signs and when you do so are definitely important, you also need to keep in mind where you are promoting what you have to offer. If you are promoting using your custom signs in your windows, you will need to take a different tack than you will if you are putting your custom signs on bus stop benches or on the buses themselves.