Do You Need Custom Marketing Solutions For Your Business?
Marketing is one of the fundamental functions for most businesses. After all, if you can’t convince people to buy your products, you aren’t going to have enough revenue to cover your expenses, never mind make a profit in the process. Nowadays, online marketing has become much more talked-about. However, there is still a place for traditional marketing, simply because people can’t spend 100 percent of their time on the Internet. As such, if you’ve been looking for solutions for promoting your business in Santa Rosa, CA and the surrounding region, you might want to look into custom business signs such as custom displays and custom banners.
What Are the Benefits of Using Custom Displays in Santa Rosa?
1.Custom displays stand out to the senses
TNT Signs’ full color displays will attract attention and help you to sell more product. In part, this is because of their considerable size. However, it should also be mentioned that custom displays are designed to draw attention and communicate with your customers.
2. Custom displays are impactful
This is important because you can’t convince someone to buy your products unless you can get through their habitual reluctance to listen to commercial marketing. Yes, it is possible to break through the noise and build up a relationship of trust bit by bit — turning a prospect into a paying customer and one way to do that is through a custom display. They are strategically eye-catching enough to engage with those passing by.
3. Custom displays are extremely versatile
Displays are a cost-effective solution that can be tailored for a wide range of purposes. For example, one custom display might be informational in the sense that it shows interested individuals exactly what you can offer them in a single glance, thus making for both effective and efficient communication. In contrast, another custom display might be more focused on showcasing your brand’s vision, your values, and your way of doing things, which can be great for your brand-building.
What Are the Benefits of Using Custom Banners in Santa Rosa?
1. Custom banners are straightforward
This is a strength of that banners lend to businesses who need to communicate quickly with their customers. This means that if you want them in multiple locations, you can do so without breaking your budget in the process. The greater the number of potential customers who see your customer banners, the greater the number of potential customers who can be convinced to engage with the rest of your marketing efforts. To use a metaphor, more fishing poles make for more fish.
2. People Read Custom Banners
Banners are the most recognizable types of signage and are used by every type of business. The versatility of custom banners makes for a higher chance of people checking them out. Custom banners are limitless when it comes to creative messaging, so it makes sense that custom banners across Santa Rosa have the power to target your message to more people.
3. Custom Banners are the MOST Cost-Effective Way to Market Your Business
Vinyl Banners are durable, all-weather, and can be used repeatedly for years without ever losing the quality of your custom design. It’s very likely if you’ve seen a custom vinyl banner in the North Bay area, it’s TNT Signs who created it. Knowing that vinyl banners are the most recognized signage, you can bet it will increase foot traffic and be the most flexible solution for marketing your business.
This is a custom banner we did for a local car dealership in Santa Rosa
QR Codes on Custom Displays: Bridging Offline and Online Marketing
Let’s be real — custom displays do more than just look pretty these days. In 2025, smart businesses in Santa Rosa are turning their physical signage into interactive experiences. One simple (but powerful) way to do that? Add a QR code. When someone walks by your display and scans it with their phone, they can instantly land on a product page, watch a promo video, or claim an in-store coupon. It’s like turning your static banner into a 24/7 marketing machine. And it works — QR code usage has jumped over 32% since 2023, according to Statista.
Seasonal Banner Campaigns: Stay Relevant All Year Round
Most businesses treat banners like a one-and-done deal, but here’s a smarter play: rotate your messaging seasonally. Think back-to-school promos in August, holiday sales in December, or tax season services in spring. Swapping out banners every few months keeps your branding fresh and aligned with what your customers are actually thinking about. Plus, it’s ridiculously cost-effective. Reusable vinyl banner stands or interchangeable banner sleeves let you switch things up without reprinting the entire setup every time.
Local Event Sponsorships: Get Seen Where It Matters Most
Here’s a little marketing gem most small businesses overlook — sponsor a local Santa Rosa event and get your custom banners placed right where your target audience is hanging out. Farmers markets, wine festivals, charity runs — these are perfect chances to get exposure and build local trust. Better yet, people start to associate your brand with community values, which goes a long way in today’s “support local” climate. According to Eventbrite, 63% of consumers are more likely to buy from brands they’ve seen at community events.
Should You Use Custom Displays or Custom Banners?
Custom displays are better-suited to certain businesses under certain circumstances than custom banners. Similarly, the reverse is true as well. Still, it is important to note that custom displays and custom banners are not mutually exclusive. Indeed, it is common for businesses to use custom displays to deliver a more thorough message to people who have been drawn in by custom banners, which is an excellent example of how different kinds of custom marketing materials can be used together to create something more than the sum of their parts.
As such, if you are looking for a marketing edge and need custom business signs in Santa Rosa, CA, you should contact us at your earliest convenience to see how custom displays and custom banners can be used together for the greatest effect. Marketing tends to be aimed at a wide range of people with a wide range of preferences, so consulting the printing professionals at TNT Signs can be the best place to start when it comes to marketing your business.