The average driver puts more than 10,000 miles on the odometer over the course of a year. We’re moving further away from work and making longer commutes to and from. All of this extra driving adds up to about 35 miles per day…every day.
Some people look at those numbers and say, so what? Why should I care if we’re spending more time on the roads or watching television or browsing on Facebook? You should care because the better you understand your customers, the more effective your advertising will be.
Car Stickers, Decals and Branding
In the world of online advertising your total number of distinct page views are known as ad impressions. Obviously, you want that number to be as high as possible to give your brand the best shot of connecting with the right customers – and right when those customers think they might need your services.
How many ad impressions (a.k.a.,views) would you guess car stickers and decals placed on the side of company vehicles receive per day? A dozen? A hundred? The answer is between 30,000 and 70,000 distinct views every day, according to the Outdoor Advertising Association of America. Commute times are going up more than 10% per decade, which means more chances for drivers to consider your company.
Why More is Better
These are big numbers and they’re largely explained by the fact that more time traveling to and from work means less time watching television (and TV ads). Branded stickers and decals flat-out get more overall impressions, and have awesome ROI considering the cost of a decal versus its potential to bring in new customers.
Not only that – people are much more likely to stop by and see if you can make good on your offer if they’re already in their car. Just put yourself in your customers’ shoes and pretend that you’re already in your car, cruising along and looking for something to do.
Maybe you have a problem in the back of your mind that you’ve been putting off….and suddenly you see a branded decal on the side of a local Santa Rosa company car. Now, why wouldn’t you check that offer out in person? Of course you would…or be tempted to.
Awesome ROI and Effective Marketing
Your customers are much more likely to stop by and say hello the more times they see your mobile advertising.
Decals and stickers work great if you’re a known company that wants to encourage people to actually waltz in and take a look. Car decals can also put you on the map with customers if you’re a startup by throwing your hat in the ring and getting some positive word of mouth going.
Where to Start
Most businesses go with one or two decals on the side of their vehicles and a branded sticker on the back window, but they’re usually aren’t any hard and fast rules. If you really want to go all out, though, you could look into vehicle wraps, which can be thought of as a kind of decal 2.0.
Whether you go with decals, stickers or vehicle wraps, make sure to get your company’s name, logo, phone number and website URL somewhere in there to give customers a chance to stay in contact.
Honestly, all of this only counts for so much if the numbers aren’t there. Well, the good news is that with a sizable fleet of company vehicles getting you pretty regular exposure, you can expect to spend around a quarter for each thousand new views that you get. You can’t get much better than that so contact us for further assistance.