Custom decals can be used almost anywhere, from in-store displays to vehicles and even as part of creative guerrilla marketing campaigns. They are a cost-effective way to increase visibility and engage customers, helping your new product make a splash. In this blog, we’ll explore five effective ways to use custom decals to promote a new product launch, ensuring that your brand stands out and reaches a broader audience.
1. In-Store Displays and Window Decals: Creating Buzz Where It Matters
For brick-and-mortar businesses, the storefront is a prime location for engaging potential customers. Custom decals can turn your storefront windows into eye-catching displays that generate excitement for your new product launch. Window decals are easy to install and can be customized with vibrant graphics, product images, and attention-grabbing messages that entice passersby to step inside and learn more about your latest offering.
How to Use In-Store Decals for Product Launches:
- Highlight Key Features: Use window decals to showcase the standout features or benefits of your new product. For example, if you’re launching a new tech gadget, highlight its cutting-edge features with bold, visually appealing graphics.
- Create a Sense of Urgency: Use phrases like “Now Available,” “Limited Time Only,” or “Exclusive Launch” to encourage immediate action from customers. This sense of urgency can help drive foot traffic into your store.
- Turn Windows into Interactive Displays: If you want to create an even more engaging experience, consider incorporating QR codes into your window decals. Customers can scan the code with their smartphones to learn more about the product, watch a demo video, or receive a special discount.
Why It Works:
In-store decals allow you to leverage the space you already have, turning your storefront into a billboard for your new product. They also target customers who are already in your area and might be interested in exploring your offerings further.
2. Vehicle Decals: Take Your Product Message on the Road
Vehicle decals transform your company car, delivery van, or even your personal vehicle into a mobile billboard that advertises your new product wherever you go. With the ability to reach thousands of people as you drive through different neighborhoods, custom vehicle decals are a powerful way to build awareness and create buzz around your product launch.
How to Use Vehicle Decals for Product Launches:
- Brand Your Entire Fleet: If your business has a fleet of vehicles, consider branding each one with custom decals that feature your new product. Use bright colors, bold images, and a clear message that draws attention even in traffic.
- Feature Your Product’s Key Message: Include a simple yet powerful message about your new product, such as “Discover Our New [Product Name]” or “Available Now at [Your Store].” Make sure your website and contact information are visible so interested customers know where to find you.
- Use Removable Decals for Short-Term Campaigns: Removable vehicle decals are perfect for temporary promotions, like a product launch. They can be easily applied and removed without damaging the vehicle’s paint, allowing you to update your message as needed.
Why It Works:
Vehicle decals are a cost-effective way to reach a diverse audience. Your message is seen by pedestrians, other drivers, and potential customers in every area you drive through, making it a great way to spread the word about your new product launch without being limited to one location.
3. Guerrilla Marketing with Creative Decal Placements
Guerrilla marketing is all about thinking outside the box to create memorable, attention-grabbing experiences. Custom decals are a perfect tool for guerrilla marketing campaigns because they can be placed in unexpected locations, catching people off guard and sparking curiosity about your new product.
How to Use Custom Decals for Guerrilla Marketing:
- Place Decals in High-Traffic Areas: Identify locations in your city where people gather, such as parks, bus stops, and shopping centers. Use decals with quirky or thought-provoking messages that hint at your new product.
- Create Floor Decals with a Trail to Your Store: Place decals on sidewalks or floors that create a path leading customers to your store or event location. For example, if you’re launching a new drink, your floor decals could feature a trail of footsteps with messages like, “Follow the Trail to Refreshment.”
- Use Augmented Reality (AR) Decals: For a high-tech twist, create decals that can be scanned with a smartphone to reveal an augmented reality (AR) experience. This could include a virtual product demo, a 3D model of your product, or a hidden discount code. AR decals can create a memorable and interactive experience that encourages sharing on social media.
Why It Works:
Guerrilla marketing with decals allows you to surprise and delight potential customers in unconventional ways. It creates a buzz around your product that can quickly spread through word-of-mouth and social media, making it an effective strategy for new product launches.
4. Product Packaging Decals: Adding a Personalized Touch
Custom decals can also be used to enhance product packaging, making your new product stand out on store shelves. Adding a decal to your packaging can create a sense of exclusivity, provide additional information, or even encourage customers to share their purchase on social media.
How to Use Packaging Decals for Product Launches:
- Add “Limited Edition” or “New Release” Stickers: If your product is being launched as a special edition or as a limited-time offer, use decals to highlight this on the packaging. This can create a sense of exclusivity and encourage customers to buy before it’s gone.
- Include QR Codes for Easy Access to Product Info: Place a small decal with a QR code on the packaging that links to a video demonstration, product instructions, or a page where customers can leave reviews. This adds an interactive element to the packaging.
- Encourage Social Sharing: Create decals with your brand’s hashtag or social media handles and place them on product packaging. Invite customers to share photos of their purchase on social media using the hashtag for a chance to be featured on your page.
Why It Works:
Packaging decals are a low-cost way to add value to your product presentation. They not only make your product more attractive on the shelf but also give customers an incentive to engage with your brand online, creating more visibility for your new product.
5. Hand Out Decal Giveaways at Launch Events
If you’re hosting a launch event for your new product, custom decals make for great giveaways. People love free items, and decals are practical, lightweight, and easy to distribute. Plus, every time someone places your decal on their laptop, water bottle, or notebook, they’re helping to spread the word about your brand.
How to Use Decal Giveaways for Product Launches:
- Include Decals in Goodie Bags: Create goodie bags for your launch event that include custom decals featuring your product logo or an exciting design. These bags can be handed out at the event or shipped to influencers and loyal customers.
- Host a Sticker Contest on Social Media: Encourage customers to share photos of where they’ve placed your decal for a chance to win a prize. This not only generates user-generated content but also helps spread your brand message as the photos are shared on social platforms.
- Create Collectible Decals: If you’re launching a series of products, create collectible decals that feature each product in the series. This encourages customers to collect all of them, increasing engagement and repeat visits to your store.
Why It Works:
Decal giveaways create a tangible connection between your brand and your customers. They are a simple way to build loyalty and excitement around your new product, while also turning your customers into brand ambassadors.
Conclusion
Custom decals are a versatile and creative way to promote a new product launch, offering endless possibilities for engaging customers and building brand awareness. Whether you’re using them as part of a guerrilla marketing campaign, enhancing your storefront windows, or turning your vehicles into mobile billboards, decals allow you to reach your audience in unique and memorable ways.
At TNT Signs, we specialize in creating high-quality custom decals that bring your brand vision to life. If you’re planning a new product launch and want to make a splash, contact us today to learn how we can help you create custom decals that drive results and turn heads. With the right decal strategy, your new product is sure to leave a lasting impression!
