Whether you run a business or have a personal interest, custom car decals mix creativity with sustainability while promoting your message.
A custom car decal requires creativity to stand out from other vehicles.
You have many visual variables to play with to create a unique design. Colors and brightness levels are a few factors that convey emotional energy.
Geometric shapes often work as effective backgrounds for easy-to-read large text.
Here are the main reasons for putting the best car decals originating from your imagination on your vehicle.
1. Custom Car Decals Allow for Creative Expression
One of the top reasons for investing in customized decals is they give you wide flexibility to deliver a message that will be put in front of countless eyeballs.
You can either use graphics that come from digital photography or your own artwork, in which a professional designer can assist. Working with an expert designer to craft your decal customization based on your ideas is a powerful way to promote your brand.
Displaying custom car decals is a great strategy for making a model stand out at a car show. The best car decals make a statement to observers from a distance. This statement might be the brand itself or a positioning statement that defines a brand. Car shows generate fun atmospheres for car enthusiasts who take photos for their scrapbooks.
While creative freedom is important, one precaution to consider is that controversial messages can trigger road rage and invite vandals to cause damage to the vehicle, according to law enforcement. So focusing messages on uniting rather than dividing people has much more positive potential.
Car decals deliver a unique marketing experience in the sense they have omnipresent potential without spending the amount of cash you would on television or radio advertising.
Instead of interrupting someone’s focus the way commercials have traditionally done, your decals can attract interest without annoying those who have no interest.
2. They Promote Sustainability
Decals naturally fit into the concept of sustainability in various ways, such as they are a low-cost approach to mass marketing that delivers impressive ROI. Sustainability is steadily becoming a major business fundamental this decade.
The concept of minimizing costs while maximizing profits is a core principle of sustainability, along with cutting waste and boosting productivity.
Prioritizing eco-friendly solutions is another important dimension of sustainability. Not only are car decals removable, they can be easily replaced without causing any harm to the vehicle’s surface.
This situation allows you to rotate different decals or wraps for different events. Another aspect of sustainability is durability, in which today’s car decals are made to last many years. If you only design one decal that lasts over a decade and reaches over a million eyeballs, you can build brand awareness in an extremely cost-effective manner.
For companies that manage fleets of multiple vehicles, decals should be a top marketing consideration. The impact of one vehicle with decals displayed in various places already has meaningful efficiency in marketing influence. This impact can be multiplied when several vehicles are promoting a brand around town all at once.
3. They Deliver Mobile Visibility
Displaying your best car decals all over town in different locations each day is a cost-effective way to reach a massive audience over time. Once people start recognizing your car decals’ design in different locations, it will build familiarity with your brand.
Market saturation is one of the keys to developing brand awareness, as repetition is another important principle in brand building.
Investing in vehicle wraps can capture even more attention because bigger displays are more obvious in the outdoor world.
Promoting your brand on wheels allows you to measure the impacts of your mobile marketing efforts in different zip codes and geolocations. Once you learn which neighborhoods resonate the most with your brand, target marketing becomes easier and profits become more predictable.
When you discover from your market research a specific community identifies with your brand, you can devote more marketing resources to expanding into that community.
Traditional businesses usually understand the benefits of static signage, but sometimes overlook the enormous advantages and opportunities of mobile visibility. Taking your message directly to the streets is a way of ensuring brand visibility rather than guessing how many people may have experienced an advertisement through a media outlet.
4. Car Decals Communicate to a Broad Audience
The magic of car decals design strategies is that you can use different versions in different neighborhoods to reach specific market segments.
Collectively, various niches add up to a broad market. This marketing method is one of the most affordable ways to reach a high volume of prospects in a large metropolitan area. According to the Outdoor Advertising Association of America (OAAA), out-of-home advertising reaches the most sought audiences by advertisers, particularly high-income earners in the 18-49 demographic.
Unlike TV or radio advertising in which a significant percentage of the audience automatically tunes out the instant they sense a break in programming, mobile decal marketing is less invasive and more subtle. Car decals are seamlessly mixed in with the cultural environment to the degree they are not necessarily viewed as persuasive advertisements. Decals and stickers that promote popular music and other entertainment are often perceived in a similar manner as social media “likes” from like-minded individuals.
What’s amazing about car decals is they appeal to any demographic or market segment. Decals attract attention from every group of people imaginable partly due to the fact they haven’t been overdone to the point of fatigue.
TV commercials in general rely on heavy repetition, which annoys many viewers. But a car decal, wrap, or bumper sticker is something an individual only has to notice once to start forming an impression.
5. They Stimulate Word-of-Mouth Promotion
At one time prior to the internet, car stickers were like the internet in the sense they communicated alternative messages to many people outside of big traditional media channels.
While the car has been used for promotional purposes since its invention over a century ago, bumper stickers with slogans became popular starting in the early 1950s. Then stickers became effective marketing tools for radio stations, whose announcers promoted them as freebies with other surprises given away at local establishments. Listeners responded by spreading the word to their friends and the rest is history.
Even with the growth of digital marketing, the most effective form of marketing involves impacting individuals enough for them to tell others.
The most loyal customers of any brand are those that promote it, such as wearing a T-shirt or recommending the brand to friends. Today social media, email, and other forms of digital communication serve as channels for modern word-of-mouth promotion.
But traditional face-to-face referrals may still have the most impact alongside online reviews.
TNT Signs Provides Affordable Custom Car Decals
Many more reasons exist for business owners and individuals to put images, messages, and brand names on their vehicles.
If you want control of your custom car decals, we are here to facilitate your creative ideas and make them come to life on wheels.
Contact us at TNT Signs for a free quote. Feel free to ask any questions about enhancing your vehicle with imagery that attracts people to your brand.