Custom signs can do a lot for your business. These signs can bring in more customers, help sell specific products, or turn an event into a huge success. With the right designs, your custom signs and banners can greatly benefit your business. However, even with the most amazing design possible, there may still be issues with your sign if it’s printed on cheap materials. In this case, you get what you pay for, and when you try to spend much less on signs, the end result can be more costly. You’ll have to buy replacement signs more often, for one.
That’s why TNT Signs always uses the best materials. The inks we use withstand direct sunlight and remain vivid and bright for years, while the material the signs are printed on is designed to stand up to rain, wind, and more. When you purchase a sign from us, you can be assured that it will be high-quality and will last for years. Why is this important? Let’s take a look at some of the reasons why quality truly matters when it comes to custom signs, banners, stickers, and other marketing materials.
They Last Longer
High-quality materials simply last longer. It doesn’t matter whether you’re hanging your signs inside a business or outside. Time, the weather, moving the signs, and other handling will wear down the signs eventually. Even if all you do is hang the sign, it’s not going to last forever. It will still be subject to the effects of time and other environmental factors. If it’s indoors, the lights will shine on it, the heater or air conditioner will blow on it, and it could be subject to other factors that could damage the sign. Eventually, it’s going to start to look faded and dingy. That’s when it’s time to replace it. If the sign was made out of cheap materials, this time is going to come sooner rather than later.
If the sign is outdoors, it’s going to be even worse. Cheap materials could be destroyed by high winds, storms, or other issues. Someone could knock the sign off the building or fall into it. Animals could cause damage. While even high-quality signs may not survive something like a tornado, they are much more durable than those made with cheap materials.
Even if the sign itself isn’t damaged, the ink can fade over time. Cheaper inks won’t hold up to direct sunlight for long. The colors will start to look washed out, especially if the sign is in direct light for hours every day. This can affect how easy it is to read the sign, which can impact how effective it is.
Why does it matter if the sign is still readable? Faded signs say something about your business, and it’s not a good message. It shows that either you don’t care about how your signs look or that you’ve had the same signs for so long that they no longer look good. If the signs are visibly damaged, people may think that you don’t care how you present your business. If you don’t have pride in how your store or office looks, do you have pride in your products or services? People may not think that you do, which can be a red flag for customers.
You Don’t Have to Replace Them as Often
Signs that last longer won’t need to be replaced as much. In this way, working with a printing company that uses only high-quality materials is an investment. You may pay a little more upfront, but you reap the financial benefits in the long run. If you buy a cheap sign, you may have to replace it in a couple of years, but if you invest in better materials, you may get five years or more of use. In that same amount of time, you would have had to purchase two of the cheaper signs. In total, you would have spent more money, plus you would have had to deal with ordering another sign and swapping the signs out. In some cases, that may be fairly easy to do, but in other cases, it could be a little more complicated.
If you’re going to use your custom signs or banners outdoors, you certainly need to go with materials that are going to last. Don’t waste money by putting cheap signs outdoors, especially if there’s any type of bad weather coming in. Cheap materials can be just as durable as a piece of paper—something that would be quickly destroyed in high wind or rain.
You may be tempted to buy cheaper products if you intend on them being used only once. Banners that are for a specific event that mention locations and dates, for example, often can’t be used in the following years. However, you still want these items to get the right type of attention, and that means they need to look good. If you do want to save money, there are often ways to do so without using cheap materials. The team at TNT Signs can help you create a wide range of materials that fit your needs without going over budget.
They Look Better
High-quality materials simply look better. Inks that are made from higher-quality ingredients will stand out for longer and will be more vivid than cheaper inks. The same goes for vinyl, cardboard, and other materials. If they’re of a higher quality, they will often appear to be a richer color and brighter. Putting a high-quality sign needs to a low-quality one can help you see the differences.
Sign materials may be thicker and more durable, and they may have additional options that you can’t get with cheaper materials. For example, you may be able to order larger signs, add grommets or other hanging options, and more. There may be a wide range of color options available with higher-quality signs from printers that understand why quality matters. Cheaper options, on the other hand, may be much more limited. Companies that pride themselves on offering higher-quality products often also offer more customization.
Quality in Other Products
Of course, quality is important in other marketing materials, too. While having high-quality signs and banners is a necessity if you want them to last longer and look amazing, the same is true of other items. Stickers, for example, may be less effective if they use cheap adhesives. They may not stick well to some surfaces or leave behind a very sticky residue that customers hate. While that residue may not be a problem if the stickers are used on packaging, it can be an issue for bookstores and other businesses that put the sticker directly on the product.
Stickers that fall off can be just as annoying and can even cost you money. Your cashiers may not know if items are priced correctly, and it’s possible unscrupulous customers could pick up a sticker with a lower price and put it on a higher-priced item. Why risk that when you could purchase stickers that you know are going to adhere to the right surfaces without leaving behind any type of residue? It may not seem like such a big deal, but it will impact your employees and your customers.
Don’t Skip on Quality
If you’ve ever purchased really low-quality products, even if they weren’t signs, you’ve likely come to realize that you truly do get what you pay for. Purchasing low-quality signs and other marketing items can reflect poorly on your business. At best, you’ll end up spending more money to replace these cheaper products once they’re damaged or no longer usable. You can end up spending a lot of money on replacing these items and may not have the budget to purchase other signs and materials that you need. For example, if you’re always replacing your standard signs, you might not want to spend money on specific holiday signs or banners for sales. That, in return, can affect how much money you make from those sales.
Whether it’s with signs or other items, it’s never wise to skip on quality just to save a little money now. With the many benefits that come from buying quality materials, it’s almost always a worthwhile investment. Even signs you don’t plan on using more than once shouldn’t be so cheap that they are literally falling apart within a few days. Quality materials show that you have pride in your company, and that’s something you certainly want your customers to know.
TNT Signs Offers High-Quality Materials at a Reasonable Price
Need some great signs, banners, stickers, and other items? TNT Signs is here to provide all of the high-quality marketing materials you may need. We use materials that will stand the test of time and withstand rain, wind, and much more. Whether you’re in need of a few signs or want to create an entire series of signs, banners, and other items to market your business, we can help. Reach out to TNT Signs today to learn more or to get started.
