Using vehicle graphics to promote your business can reach thousands of new people each and every month without having to continuously put money into your advertising costs.
After the initial investment for your graphics, it’s just a matter of properly maintaining them throughout the years. Use these four tips when you design your vehicle graphics, and you’ll be sure to get great results:
Don’t Use Your Own Personal Tastes
Just because certain vehicle graphics appeal to you doesn’t mean that it will do anything to attract your target audience. Consider choosing a simple, understated design that quickly gets your message across for older audiences. Or go for a bold graphic that creates some shock value if you’re targeting the younger crowd.
People are going to be exposed to your vehicle graphics for only a few seconds at a time so it’s important to make sure your message is easily digestible. Use a short tag line that can quickly be identified by readers so they don’t have to guess what you happen to be promoting. Because people tend to look at graphics first and the read left to right, consider putting your graphic to the left so they don’t skip over your text message.
Don’t Forget the Call to Action!
The call to action in your vehicle graphics is one of the most important aspects of your message altogether. If you don’t tell people what to do, there’s a good chance that they won’t do it. So if you want people to call for a tour or to check out your website, be straight forward and invite them to do so through in your message. Something as simple as “call now!” can make a huge difference in the response you get from your advertising efforts.
Use Bold Colors
The font used for the messages within your vehicle graphics should be in bold colors that stand out from the color of the vehicle and the graphics themselves. You don’t have to stick with white to make sure your message can be read. Consider trying orange, red, yellow, or even aqua to help build your marketing brand.
These tips will put you on the fast track to bigger profits once your vehicle graphics are put to work for you.