Car stickers are a great way to advertise your business, build your brand and let the public know that you’re the go-to company for fulfilling at least one important need. When people have needs, your car stickers will be part and parcel of why they choose to go to you instead of going to someone else. How you use your stickers can vary, but it usually winds up doing great.
Raising Awareness
The simple rule is, if nobody knows about you, nobody’s going to hire you. When you get past the “if you build it, they will come” mindset that so many people start out with, you realize that you have to do everything in your power to get as well known and as publicized as possible. The more people know about your business, even if it’s just because they saw your car stickers go by at some random time, the better you’ll be at keeping the world aware that you are in business. Car stickers are a great part of your “generating a buzz,” whatever that means.
Building Your Brand
You have a brand, and it’s basically the way people think about you. Once you’ve raised awareness that you even exist and are even working, you have to focus on guiding what people think of you. This brand building is the perfect use for car stickers, as car stickers can have almost infinite kinds of designs on them. How do you want people to think of you? What words do you want to pop into their heads when your name pops up? The colors you use, the font, any tag lines on your car stickers, all add up to building that “brand” thing everybody has to build these days.
Impulse Choices
Let’s face facts — people don’t have enough time in their day to carefully evaluate all of the pros and cons of every choice they are forced to make. There are just too many things weighing on everybody’s minds. So people take mental shortcuts, cutting corners in the way they think. Frankly, a lot of people make choices in a split second that could warrant spending a lot more time. So when people are making those rapid-fire choices, you want them to choose you. Car stickers can be just the ticket to making that happen. With car stickers in your windows, on the side of your car, even on your tailgate, you can reach into people’s minds and shout, “Pick me!” You know you’re the best, but someone who just saw your car stickers has only a momentary gut feeling to go on. Use your stickers to create that gut feeling.
Representing Your Crew
Not everybody in your crew drives the same kind of vehicle. In some cases, you may have an entire fleet of different vehicles that look nothing alike. With car stickers, you can keep your entire crew representing the group by keeping your banner flying high. This is good for letting the public know that you’ve got a diverse group ready to fill a variety of needs, and it’s even good for your company’s employee morale. Almost like uniforms, car stickers are great for reminding the team that they are one.
Make People Laugh
It’s been said that laughter is the best medicine, and your car stickers can potentially make people laugh. While your graphics are as unique as you are, sometimes you can bring up that first positive feeling in a potential customer with something amusing or unique. You can be really creative with your car stickers and show off all of what makes your business special. Contact us for more information.