First of all, it is important to stress: Custom signs for your business is an investment… not an expense. How much should you invest in your business’ custom signs? Before that question can be answered, bear in mind that you only have a few seconds to capture a person’s attention and quite often, passers by are making quick decisions about you and your business. That custom sign might be the only shot you have! All businesses, from corner delis to large businesses, should make sure that the money they spend on marketing their business is well spent. With regard to custom signs, the ROI of a professionally created custom business sign has been proven for centuries.
In a recent FedEx Office survey, almost 80% of consumers said they would enter a store they’ve never been in before based on its sign. Almost 70% have actually purchased a product or service simply because a sign caught their attention.
Let’s look at the other side of the coin. Over 60% of consumers reported that they were deterred from entering a business because they had no signage or poor signage.
Much like a blog post, custom signs will work for you 24 hours a day, 7 days a week and 365 days per year.
How often should you refresh or update custom signs?
- Whenever there is a change in logo or brand identity
- Whenever your existing sign looks worn or in disrepair
- Whenever external circumstances like local codes, lighting conditions or physical obstructions require an update
What is the best way to get started?
Talk to an expert. Custom signs need to be well thought out. Sign shops have the experience and knowledge to ensure that your investment pays off as quickly as possible. Knowing what to look for as you approach your first custom sign experience will help you to avoid pitfalls.
FAQs About Custom Business Signs: Investment, ROI, and Best Practices
1. Why is a custom business sign considered an investment, not an expense?
A custom sign is a powerful marketing tool that works continuously to attract potential customers. It can increase brand visibility, drive foot traffic, and ultimately boost sales, making it a long-term investment with proven ROI.
2. How much should I invest in a custom business sign?
The amount to invest depends on the size, design, materials, and visibility of the sign. However, keep in mind that signs are your business’s first impression. A high-quality, professional sign can capture attention quickly, so it’s important to prioritize spending on this essential marketing tool.
3. Why is a custom sign important for business growth?
Custom signs are often the first point of contact between your business and potential customers. According to a FedEx Office survey, nearly 80% of consumers have entered a store they’ve never visited before simply because the sign caught their eye. This illustrates the impact a sign can have on customer acquisition.
4. Can a lack of signage hurt my business?
Yes! Over 60% of consumers reported avoiding a business because of poor or nonexistent signage. A worn or poorly designed sign can deter potential customers and negatively affect your business’s image.
5. How often should I update or refresh my custom sign?
Consider updating your sign when:
- Your logo or brand identity changes
- The sign looks worn or damaged
- External factors like local codes, lighting, or obstructions impact its visibility
6. What is the ROI of a professionally created custom sign?
The ROI for custom signs is significant, as they serve as a 24/7 marketing tool that can continuously attract customers. A well-made sign can increase brand awareness, generate foot traffic, and lead to more sales, making it a worthwhile investment.
7. How do custom signs improve brand recognition?
A professionally designed sign showcases your brand’s identity, helping potential customers quickly associate your business with the products or services you offer. Clear, attractive signage reinforces your brand every time it’s seen, boosting recognition over time.
8. What factors should I consider when designing a custom sign?
Your sign should be eye-catching, easy to read, and reflective of your brand’s identity. Factors like size, color, lighting, and placement are crucial. Consulting with a professional sign shop can help ensure these elements are optimized for maximum impact.
9. What are the benefits of consulting a sign expert?Experts
in custom signage can help you avoid common pitfalls and ensure that your investment delivers results. They understand design, local regulations, and the best materials to use, making sure your sign is effective, durable, and compliant with any external requirements.
10. Where can I get a professional custom sign for my business?
It’s best to reach out to a reputable sign shop with experience in creating high-quality, custom signage. They can guide you through the process, ensuring that your sign is designed to capture attention, reflect your brand, and deliver a strong return on investment.
