Custom Signs help create that advantage. If you want to get the word out about your business, you’ve got to get lucky right? Wrong. Getting your name out there will require you to grab life by the horns and take some action. In other words, you’ve got to do some marketing.
When you think marketing, though don’t just think about online ads and prime time TV commercials. There are lots of things that you can do to market your business and “get lucky.” One of the best ways to “get lucky,” though, is a lot simpler than you think. Strategically using custom signs will give your organization the opportunity to get seen by thousands of eyes each day. Let’s take a look at how you can maximize your “luckiness” with custom signs.
The shapes that you use for your custom signs will subconsciously affect their reaction to it. For example, intersecting lines are known to symbolize health and hope. Be careful, though, becuase other shapes can have a negative effect. Keep this in mind when you are choosing what shapes will go on your custom signs.
The colors on your custom signs have a couple of effects. The first and most obvious effect is noticeability. Bright, bold colors that contrast with the background draw people’s eyes a lot faster than something that blends in. Something you may not know about the colors on your custom signs, though, is that they’ll have an impact on the viewer’s mood. For example, red is known to elicit passion from people whereas the color blue is known to be calming and relaxing. If you don’t have a color scheme that’s set in stone, consider how each color could affect a viewer’s mood and perceptions, and choose wisely.
You already know that a sign that’s too small won’t get any love. It will either go unnoticed, or people just won’t be able to get any information from its tiny characters.
An oversized sign, though, will be much too large for a viewer to clearly see. Instead of a well put together marketing message, all a person will see is a collage of shapes and colors that they’d have to strain and think about to understand. People aren’t going to take the time to do this, so your sign will get passed over.
Try to find the perfect balance between being noticeably huge and reasonably visible for your signs.
Location, location, location isn’t just something that you think about when you’re buying real estate. A sign’s location will have a huge impact on how well it works. The better the location of your custom signs, the more all of their amazing features will be able to shine through an captivate your target audiences!
When you’re determining locations for your custom signs, though, you’ve got to think about more than a dot on the GPS. In addition to the space that you choose to place a custom sign, you’ve also gotta keep the following factors in mind:
- If it’s too high, nobody will be able to clearly see your sign; if it’s too low, nobody will notice it
- Viewing direction
- You want your sign to be facing where people will actually be looking
- Viewing angle
- You want your custom signs angled to be fully visible at all times of the day
For custom signs that are going on vehicles, the location is still critical. You just have to think about everything in terms of where a sign would stand out the most on your car. Contact us for consultation.
Make your own luck happen with well-designed custom signs!